It’s also worth remembering that your audience won’t always be you, so do your best to put yourself in the mindset of the people you are trying to reach and wear their shoes for an afternoon! Food Truck Logo Color & Font So, while mulling over your food truck logo, social media strategy, and even your business plan, make sure to always keep your audience at the front of your mind and ask – would my target audience like this?
It’s these kinds of connections that turn customers into fans. When you understand your audience, you can create imagery and messaging that resonates with them personally. These may seem like trite things to consider, but knowing your customer – really knowing them well – is key to being successful. Who is the type of person that will eat at your food truck? What is important to your audience – what causes move them and drive them? Do your customers love nothing more than a day at the beach with a surfboard in hand, or is their idea of a perfect day involve a baseball game and a bag of peanuts? Sure, feeding hungry bellies is the first and foremost goal, but what’s at the heart of your enterprise? Are you looking to introduce eaters to new flavors from different parts of the country (or glove)? Or are you celebrating local tastes and homegrown traditions? Your brand identity is what your truck stands for – what’s the core mission statement of your food truck? Your logo will be found across all areas of your business, so make sure you love it!īrand Identity: What’s Your Truck All About?īefore you even think about penciling out your food truck logo, you’ll need to spend some careful time creating your truck’s brand identity. Your logo is about more than just your truck – it’s about your brand and what you represent. That instant recognition is what helps build your food truck biz into an authentic brand, and a powerful logo is one of the key ingredients! A logo (like a picture) is worth a thousand words – when eaters see your food truck – with its unique logo – fly by them on the city streets, they’ll know exactly who you are without having to attempt at reading any text on your truck (a nearly impossible feat on a fast-moving vehicle). A strong logo really works in your food truck’s favor. A clear, compelling logo will naturally draw attention to your truck and separate you from competitors, especially if those competitors are lacking an identifiable brand. Why does your truck’s logo matter? A solid logo is essential for a successful food truck, as logos are used to: Your food truck logo is an tremendous powerhouse for shifting your food truck into full gear!
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